Interaction Experience Design · Product Concept

PawLand

An intelligent mobility concept for self-driving journeys with pets, balancing focused driving, emotional care, and playful companionship inside the cabin.

Dog and passenger wearing sunglasses in a car window

Year

2023

Designing a shared journey for humans and pets.

PawLand explores how an intelligent vehicle can become a calm, responsive, and playful environment for both drivers and pets. The concept focuses on reducing pet anxiety, lowering driver distraction, and turning long-distance mobility into a safer shared experience.

Experience Goal

Focused driving,
calmer companionship.

PawLand turns pet care into a quiet cabin layer, helping drivers stay focused while pets feel safe, soothed, and included.

Driver Focus Reduce interruption

For people and pets

Service Upgrade From basic needs to

Safe · Comfortable · Playful

Reassuring the owner while giving pets a calmer, richer journey.

Problem Space

Pets need attention, but drivers need focus.

Existing pet travel experiences often depend on the owner’s constant attention. During a drive, that attention becomes a safety risk. PawLand reframes the cabin as an emotional interface that can comfort, stimulate, and monitor pets without pulling the driver away from the road.

Existing Products & Technologies

Current pet-tech products already sense, soothe, and play.

Catlog 智能项圈

感知猫的日常行为，包括睡觉、吃喝、玩耍和四处走动，并通过时间线回顾活动节奏。

Catlog 智能项圈

INUPATHY 可穿戴终端

分析宠物心率数据，用颜色反馈情绪状态：愉悦、专注、放松、兴奋或压力。

INUPATHY 可穿戴终端

Cat fishing2

通过游戏化内容吸引宠物注意力，让宠物以更轻量的方式获得刺激和陪伴。

Cat fishing2

情绪识别宠物监控宠物游戏

User Insight

Amy and Pupu reveal the tension of pet-friendly driving.

The persona study surfaces two connected needs: owners want a clean, safe, and flexible in-car space, while pets need play, reassurance, and emotional stability throughout the trip.

“不撸狗的人生是不完整的”

Amy

27岁 · 拥有一辆 SUV · 有爱心

Pupu

5岁 · 喜欢草地、飞盘和玩球

痛点

开车时不应该让 Pupu 呆在哪？

宠物位置、共享空间和驾驶安全之间存在冲突，主人既担心宠物不舒服，也担心分心。

需求

驾驶过程中也想和 Pupu 玩耍

需要一种不打断驾驶、不占用双手，又能让宠物感到陪伴的互动方式。

痛点

安全性怎么才能更好保障？

急刹、转弯和宠物移动都会制造风险，车内空间需要更主动地保护宠物。

需求

想要交换空间

车内既要容纳人，也要容纳宠物活动、休息、清洁和临时安抚的空间。

Based on Amy and Pupu’s daily travel scenario, we mapped the full journey.

Journey Map

A one-day self-driving trip with a puppy.

The journey map follows the moments before departure, during the drive, after arrival, and on the return trip. It identifies opportunities around pet-safe seating, real-time monitoring, owner-pet interaction, cabin cleaning, and anxiety reduction.